This may be hard to believe, but Charlie Sheen’s media tour the last few days has made people view him less favorably.

Impossible, you say? Well, a new study conducted by HCD, a marketing and consumer research company, suggests that Sheen’s efforts to tell his side of the story in his battle with his employers over CBS’ hit sitcom “Two and a Half Men” may be working against him.

After viewing video of Sheen’s appearances this week on ABC’s “Good Morning America,” 85% of the 748 Americans polled by HCD said they did not think Sheen could remain drug-free. The number of people who said it was appropriate for CBS to shut down “Two and a Half Men” for the rest of the season after Sheen’s outbursts rose 10 percentage points (from 54% to 64%) after they saw Sheen’s remarks on ABC. Viewers also downgraded him on likability, believability and sincerity after seeing the video.

On the other hand, Sheen is a big hit on Twitter, where in just one day he has collected nearly 1 million followers.

Remember, he’s winning! And defeat is not an option.

What did you think of Sheen’s interviews?

Similar Posts:

Share